KPI6, winner of the Alaian Startup Award 2025

KPI6 wins the Alaian Startup Award 2025 at 4YFN for its innovative digital twin technology and generative AI, revolutionizing audience analysis and business decision-making

Alaian Startup Awards

As part of 4YFN, the leading startup event within the Mobile World Congress, Alaian has awarded its prestigious Startup Award 2025 to KPI6, a company that is redefining how businesses understand and analyze their audiences.

At Alaian, as a global alliance formed by twelve of the world’s leading telecommunications companies, we seek to identify and support startups with the greatest potential to transform the industry. The selection of KPI6 as this year’s winner reflects the impact and innovation it brings to the digital ecosystem.

KPI6 has developed virtual replicas of real consumers. A digital twin and agent-based technology that enables companies to simulate, understand and predict consumer behavior in a virtual environment. With its ability to provide real-time market analysis and to generate hyper-personalized and ready-to-use strategical takeaways, KPI6 has proven to be a key solution for data-driven decision -making. Its platform integrates generative and agentic artificial intelligence, social listening, and predictive analytics in a quick and fully conversational mode without requiring technical or analytical skills, to deliver precise market trend insights, allowing businesses to adjust their strategies more quickly and effectively.

Additionally, KPI6 facilitates market testing without requiring large investments in traditional studies, accelerating decision-making and reducing costs. Its innovative approach not only enhances business efficiency but also promotes sustainability by minimizing the need for physical testing and extensive field research.

This recognition not only highlights KPI6’s achievements but also reinforces Alaian’s mission to drive and support innovation, fostering an ecosystem where technology and connectivity play a fundamental role in the development of new business models.